Secondary Research

http://www.bbc.co.uk/radio1/livelounge/

I’ve decide to look at BBC website, and the live lounge section as our playlist selection are mainly from the live lounge albums. Radio 1 always encourage popular artist from around the world with very diverse style of music from Eminem to Pixie Lott. These artist are massive artist and constantly topping the charts.

Here are the viewing figures from radio 1 off the rajar website, as you can clearly see that radio 1 is dominating viewing figure over the rest of the market. These are positive results as artist they’re using in their playlist are very similar, too most of what were looking to play on our station.

http://www.avrilbandaids.com/forums/avril-underground/57099-do-you-listen-acoustic-music.html

Here is one poll that’s states out of 52 people 32 people said Yes, I love it.
There is a lot of evidence on YouTube and the Internet to indicate theres a big audience egger to listen to acoustic music and live music only on the radio station.

http://www.bbc.co.uk/radio1/livelounge/
Radio 1 live lounge post their live recording onto YouTube as part of cross-media which has turn out to be really effective resources. Just by searching – radio 1 live lounge. There were 5 video show below all the video had 100,000 plus hits, some even went up to 1,700,000 +

Also BBC have been releasing there live recording onto CD, this has been such a massive successes the CD’s is now on it 5th Volume soon to be released.

http://www.play.com/Music/CD/4-/16414568/Various-Live-Lounge-Volume-5/Product.html

Primary Research

Primary Research for The Mojo Show.

The following questions were asked to fifty people who we believed were between the ages of 15 and 25, which was the target audience for the mojo show.

1: Would you be interested in listening to a band or artist cover an acoustic version of current and recent chart tracks?

2: How old are you?

3: Do you listen to the radio?

4: What station do you listen to?

5: Would you prefer to hear a large variety of acoustic coverings, or mostly covers of chart music?

6: If this acoustic show had only a one hour slot, what time do you feel would be most suitable?

7: Would you find it appealing to hear a ten minute feature on a band, which will also be performing live on air?

8: If a radio station was created that solely played acoustic covers, would you listen to it?

Analysis of questions:

Question 1 proved to be very positive towards the creation of the acoustic show, with 37 of the 50 agreeing that they would be interested. This is great because it is a clear majority of the people we asked agreeing with the idea for our show design.

Question 2 was the general age question. We asked this second because it was more important that people were interested in acoustic music before hearing their age. The highest collected number was 16 people being the age of 19. Followed by 12 people who said they were 16 years old. Then in third place were 17 year olds with 10 people saying they were that age. From the people asked I still feel that the target should remain between 15 and 25 year olds as these were still the people that answered the questions, and follow the same demographic.

In question 3 we asked the 50 people if they listened to the radio. Positively 43 of the people said that they did listen to the radio, leaving only a very small 7 who said they did not. This of course is a good sign for us as it indicates that those who may be interested in the show already listen to the radio; and therefore do not need encouragement to tune in without wanting to.

Question 4 was a follow on from question 3, in which we asked the 50 people what stations they chose to listen to. From the 43 who said they listened to the radio, 41 said that they listened to radio 1, leaving the other 2 saying that they listened to BRMB. This works in our favour as our target audience is the same as radio 1’s, and similar to acoustic music, radio 1 has the live lounge which plays acoustic covers. This then indicates further that the mojo show can be successfully received from our target audience.

The purpose of question 5 was to see if people wanted to hear only acoustic covers of chart music, or a whole variety of acoustic covers. The results of this were that 30 said that they would want to hear a variety of covers, 15 said that they would only want to hear chart covers; and 5 said that they would be happy to hear both. This also is fine for us, because we can take the 30 as definite positives for our show, but can also choose to accept the further 5 as agreeing with varieties of music, helping create a better range in our show.

In question 6 we wanted to see what the public thought would be the ideal time to air the hour long show. 24 of the 50 said that the best time would be between 4 and 5 p.m. 20 people felt that a 7 p.m. to 8 p.m. time slot would be best, followed by 5 who thought that 1 to 2 p.m. would be best, and 1 person who wanted it to be from 9 until 10 p.m. We would choose to accept the highest majority of the public, which was 4 until 5 p.m. this would be the most suitable time for us to air the show, and would be the most likely time to attract the most optimal viewers.

Question 7 was intended to find out if people were interested in hearing a ten minute feature of a live band. Perfectly for us, all 50 of the people asked agreed with this feature. This obviously means that if we were to make the show then it would go ahead with the feature of the band.

Finally we used question 8 to see if people would listen to a radio station that was created, playing specifically acoustic covers and nothing else. 44 of the people asked said that they would, 3 people said that they would give it a try and 3 people said that they would not. We were very happy with this result as the very minute 3 people who said they would not listen, were heavily outweighed by both those who said they would listen; and also those who said they would try it out.

PSB & Commercial radio

PSB and Commercial radio

Commercial and PSB radios...

PSB

In the UK the term PSB refers to broadcasting for the public benefit rather than purely for commercial reasons, the regulator body OFCOM, specifies that only certain TV and radio broadcasters fulfil certain requirements as part of their signed agreement for them to broadcast at all. All the BBC’s TV / Radio channels have a public service remit, even those which are digitally formatted.

Also, all other channels on terrestrial analogue TV – ITV, Channel 4 and Five are in a contract to provide public service programming , they have to do this because they can be freely viewed all across the nation for free basically. Recently introduced ‘third tier’ of almost 200 community radio services are specially recognised by Ofcom for being providers of public service broadcasting.

Commercial

Commercial Radio’s are awarded with a licence from Ofcom to allow the broadcast in their given areas, they are tested and nominated through which radio station is the best, and they call this procedure ‘A Beauty Contest’. Stations submit highly detailed applications containing their proposed format .With that, Ofcom can choose if it is suitable for the area and if that genre of station is needed.

The majority of stations in the UK broadcast to a city or a group of towns within an average radius of 20 – 50 miles, second tier regional stations cover larger areas, such as West midlands. The normal genre of these stations is pop, but in different cities the music taste is catered for them and on digital radio.

In most cases of working as an independent company, a lot of the local stations are owned by larger radio groups which broadcast to many different areas. The largest radio operator is ‘Global Radio’.

Script

The Mojo Show

Ident Intro ( 0.07 )

Soundbed duration ( dizz1 02:00 )

Greg: Hello and Welcome to the first ever mojo show on Vibes presented by myself Greg Martin, and joining me are Jack Dargov.

Jack: Hello

Greg: and James D’Arcy

James: Hello

Greg: We’re going to be playing some of the best in acoustic, chill out music and live performance tracks from around the world.

James: We want to hear you’re thoughts on the tracks today and any requests, you can either let us know by texting, email us or chatting on our Facebook.

Jack: here we go with the first track, a great party tune in an acoustic style by The King Blues, covering Dizzy rascal’s Bonkers.

Bonkers - The king blues 2:30 (fade out of track)

Greg: That was bonkers by The King Blues, an excellent tune to start off the show,

Jack: We’re going to bring the tempo up now, with a brilliant track from Tinchy Stryder covering – Sweet Dream / Beat Again by JLS. This track also feature Amelle Berrabah, with amazing vocals doing the track justices. I have to say this has to be my favourite track on the playlist today.

Jack: ( Thoughts on the track ….. improvised debate )

Jack: Anyway I think its time you have a listen to this awesome track - Pre Fade Track

James: Katy Perry and Newton Faulkner coming up later in the show so stay tuned.

Sweet Dreams/Beat Again 3.41

Mini Ident ( Greg Ident 0:04 )

SoundBeds Chillin x1 2:00

Greg: You’re listening to The Mojo show on Vibes the Time is __________, on Friday the _______

Jack: I think its time for the next track,

Greg: yeah, as promised earlier were playing Katy Perry performance of MGMT Electric Feel, personally I’m glad she’s preformed an acoustic version because it just shows how diverse of an artist and true talent she really is.

Debate about this track between everyone. 30’ seconds

James: Right then, let’s pay it. – Pre Fade Track

Jack: Any requests text in or email us, or you can chat to use on facebook.

Kate Perry – Electric Feel 3:29

Mini Ident ( Greg shorten 0:03 )

Soundbed Dizz1 Here I Come 2:00

Read out Text, email, facebook status do any shout outs, (Make them Up if needed)

Greg: Explain what’s coming up in the show,

- Talk about Children in need

- Exclusive Track being played from up and coming artist (competition) , other presenter joins in conversation.

- Talk about the news coming up at half past.

Jack: Anyway here’s another one of my favourites, Newton Faulkner with Mama Do, one of the most soulful tracks, I’ve heard in a while.

Mama Do – Newton Faulkner 2:53

(ident Greg Mini 0:04)

Sex On Fire - Alesha Dixon 3.32 - Fade out of Song (Talk over)

Greg: The last song you just heard was Sex On Fire - Alesha Dixon and now over to Lewis Butler with the News.

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident () + Mini ident ( Intro Ident 0:07)

Greg: Greg announce the request tracks, Tracey Chapman – Fast Car!.

Jack: (Give his opinion on the song, little debate about the song between guest.)

James: Okay I think its time to play this track then – Pre Fade

Fast Car – 4.52 ( fade out of song slow and talk over it)

Greg : Coming up at quarter to 1, Is our up and coming band performance’s live stay tuned to The Mojo Show.

Topic of the day, Talk about up and coming events acoustic performance Greg martin has all the information.

Talk about any gigs you’ve been to recently or live performances

Jack: Right now we have Since U Been Gone, being preformed acoustically by the extremely talented Kelly Clarkson, love this track, and I’m sure you will too.

Since U Been Gone – Kelly Clarkson 3:14 4.05 + You Know I'm No Good-Arctic Monkeys - 3.44

Mini Ident ( Greg Mini short 0:03) Soundbed Jazz 02:00

Greg: you just heard the Arctic Monkeys Covering, Amy Whinehouse song You know I’m No Good.

James: (Talk about how much you love the arctic monkeys so much)

Greg: Introduce the feature talk about it in a lot of detail Other Presenter shall join in.

Greg Mini Ident (0:04)

The Main Feature 10 mins

Intro Ident ( 0:07 ) + Soundbed Dizz1 02:00

James: Well that was the live performances we record so guys what were your thoughts on the track?

- The Presenter Discuss between themselves

- Tell people to vote in how they can vote what its for ect.

Greg: Well anyway, here are some more songs for listening pleasure another chilled out track from Stop Me – Mark Ronson

- Pre Fade Up 10’s

Stop Me – Mark Ronson 3.57

Mini ident ( Greg Mini 0:04 )

Greg: You’ve been listening to The Mojo Show here on Stratcast, I think we’ve just about got time for one last track now, hope you’ve enjoyed the show and have a great weekend.

Jack: Don’t forget to vote on who you would like to win the out of the up and coming artist give them the chance perform live on children in need.

James: Yes and here our final song request by Paul on the text lines ask us to play Beautiful Day by U2 live.

Beautiful Day by U2 5.04

Intro Ident 0:07

Playlist

Bonkers - The king blues 2:30

Kate Perry – Electric Feel 3:29

Mama Do – Newton Faulkner 2:53

Sex On Fire - Alesha Dixon 3.32

The News – 3:30 – 4:00

Fast Car – 4.52

Since U Been Gone – Kelly Clarkson 3:14

You Know I'm No Good-Arctic Monkeys - 3.44

Feature - 10 Mins , Empire – Bad Man ( Acoustic ) 2:57 Ella Hogan + Jack Slater, Mike O’Conor – Those Days 6:57

Stop Me – Mark Ronson 3.57

Beautiful Day by U2 5.04

Running Order

Soundbed

Ident

Music

Pre Fade

___________________________________________________________

Ident Intro ( 0.07 )

Soundbed duration ( dizz1 02:00 )

Bonkers - The king blues 2:30 (fade out of track - 6’s )

Pre Fade Track - Sweet Dreams/Beat Again 3.41

( Greg Ident 0:04 )

SoundBeds Chillin x1 2:00

Kate Perry – Electric Feel 3:29 - Pre Fade Track 5’s

Greg shorten ident 0:03

Sound bed - Dizz1 Here I Come 2:00

Mama Do – Newton Faulkner 2:53

ident Greg Mini 0:04

Sex On Fire - Alesha Dixon 3.32 - Fade out of Song (Talk over) - 10’s

News Ident ( )

News show pre recorded – 3.30 – 4.00 mins duration

News Ident ()

Intro Ident 0:07)

Pre Fade Track – 10’s

Fast Car – 4.52 ( fade out of song slow and talk over it) – 10’s

Since U Been Gone – Kelly Clarkson 3:14+ You Know I'm No Good-Arctic Monkeys - 3.44

Greg Mini short 0:03

Soundbed Jazz 02:00

Greg Mini Ident 0:04

The Main Feature 10 mins

Intro Ident 0:07

Soundbed Dizz1 02:00

- Pre Fade Up 10’s

Stop Me – Mark Ronson 3.57

Greg Mini 0:04

Beautiful Day by U2 5.04

Intro Ident 0:07